REAL CORP conference 2019 in Karlsruhe, Germany
Hellen Aziz, Asmaa Abdelrazzak AbdelHalim, Ahmed Mokhtar, Salma Ellakany, Bendith Ly
2 April 2019
Abstract
Community is an integral part of human social fabric; without a sense of belonging societies can no longer
function properly. This paper investigates a low income residential area in El Fayrouz, an area located
between the city of Hurghada and El Gouna in the Red Sea Governorate of Egypt. The methodological
process of urban analysis is focused on understanding the residents of the area, their behaviours, challenges
and expectations through studying qualitative and quantitative social and contextual data. The literature
review, analysing similar case studies and benchmarks inspired the proposed solution. It is evident that the
diversity of cultures of the migrants coming from Upper Egypt in search for economic opportunities has
formed social segregation in the area. This is magnified by the infrastructure deficiencies, the urban fabric
and the unstable sources of income. “Not Our Land”, a manifestation of the sense of isolation and the
disregard for the communal space is visualised through the solid waste in the street. This presents an
opportunity for an environmental entrepreneurship model which integrates the community through an
economic incentive: a solution that encompasses social, economic, ecological and infrastructural dimensions.